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| Sponsored by Pillar to Post |
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| A Matter of Time: Most Real Estate Pros Struggle to Clock In on Social Media |
| By Suzanne De Vita |
Social media is no longer an offshoot of a real estate marketing strategy. It's a full-fledged, proven business-builder, carving paths to fresh crops of leads online with every share. Finding time to make the effort? That's a whole 'nother story. According to a new survey by RISMedia, "Social Media: Time Suck or Time Well Spent?" the majority of real estate professionals (57 percent) say social media is a "time suck," compared to 43 percent who say it is "time well spent." Forty-five percent of respondents say they spend 0 hours-1 hour per week on social media for their business, while 32 percent spend 2-4 hours. Thirty-four percent say they post to social media 2-5 times ...
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Chicago has a lot of great things, like a winning baseball team and deep dish pizza—but let's face it, that's getting basic. If you hop on the L for a quick ride west, you will find yourself at the gates of Oak Park.
